Originally published at I Am Completely Serious. You can comment here or there.
I’ve talked about nice things enough! This time, I’m going to make fun of somebody’s house.
Click the picture to zoom in and read the text. It is hilarious.
* It is a “Luxury Lodge,” with ad copy visually calculated to make one think of a ski lodge - the little bare-wood structure at the top of a sharp slope that the signs are in, the snowy picture (there’s no snow in the actual sim). And it has “privacy windows,” and you can also get a “vacation lodge” version of the house. So far we are doing a pretty good job here of invoking the Western stock symbols of wealth and privilege, but can we take it further?
* We can! We can call something “exclusive.” “Owners Group: An Exclusive Group for Arc Owners.” This group is only for people with big ridiculous houses.
* It’s called “The Arc.” This is my new favorite marketing thing ever. It conveys moral superiority, legitimacy conferred by authority, escape or sanctuary from a teeming rabble and/or hostile world, a sense of vast size and weight, and wood. It’s so perfect.