Bad business idea.

A Dwarf Fortress-themed line of mineral eyeshadow, featuring shades with such evocative names as Vile Force of Darkness, Why You Fear The Night, Stark Raving Mad, and Peach-Faced Lovebird Man.

Today I saw "olivine" eyeshadow and realized that I now associate the names of most common rocks and minerals with doomed dwarvish strongholds, is where this is coming from.